Substituting letters for icons

When a logo and brand name are just text, swapping a character for an icon or illustration can be a fun way to inject some personality and style into your branding. After all, it’s the first thing people see that really captures your brand overall—the tone, style, look and product.

This quirky style of branding makes a unique reference to your company and helps your brand stand out. And the added icon is a visual cue that allows people to quickly learn something about the brand. In a world where our attention spans are shorter, the quicker a brand can grab our attention and our understanding, the better.

Featured image by By Dash O’Brien-Georgeson 

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